A New Take on the Digital Photo Booth A European shopping mall converted its digital display into an interactive, augmented reality digital photo booth, and consumers responded. The photo spot attracts customers, which increases business, and provides the store with insightful shopper analytics.
Holograms Drive Brand Awareness of Products and People As retailers compete for consumer eyeballs, tech companies are helping some brands break through ad blindness. New technologies use 3D images and holograms to drive brand awareness, bringing life-like digital images of people and products to retail settings, conventions, and even concerts.
Smart Mirrors Reflect New Ways to Shop Smart beauty systems use augmented reality and artificial intelligence to enable a virtual shopping experience in person or online. Smart mirrors, found in various retail stores across the country, allow customers to virtually try on apparel, makeup, and accessories. Mobile apps using smart beauty systems also allow users to explore new beauty and fashion finds.