Smart Mirrors Reflect New Ways to Shop

Smart beauty systems use augmented reality and artificial intelligence to enable a virtual shopping experience in person or online. Smart mirrors, found in various retail stores across the country, allow customers to virtually try on apparel, makeup, and accessories. Mobile apps using smart beauty systems also allow users to explore new beauty and fashion finds.


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Image credit: MemoMi

The rise of online shopping and the tendency to limit product contact is fueling growth in virtual dressing rooms and make-up mirrors. Companies such as MemoMi, ModiFace, and WannaBy are expanding their digital mirror and virtual product application offerings to present consumers with more options and to bring retailers more sales. 

Palo Alto, CA-based technology company MemoMi created a smart mirror platform that allows users to virtually explore and try on a variety of fashion and beauty products using virtual reality, augmented reality, and artificial intelligence. The Memory Mirror uses the Intel® Core™ i7 processor with integrated Intel® Iris Graphics Control Panel. MemoMi’s technology uses a physics and pixel-based algorithm to create a 3D map of the consumer’s face or body that allows users to virtually try on and purchase clothes, shoes, makeup, and accessories with a 360° visual. 

Virtual Try-On Sessions

Neiman Marcus uses MemoMi’s technology, which combines a large LCD screen, a computer, HD cameras, and recording devices to create digital fitting rooms in select stores. By reading RFID tags, the Memory Mirror can show in-store customers who try on apparel the different color options available. The Memory Mirror records the virtual try-on session and remembers and recommends products based on user preference and style. It also maintains consumer demographic, purchase, and preference information for retailers to analyze. MemoMi has partnered with multiple companies to include its Memory Mirror platform in stores across the world. 

Sunglass company Luxottica partnered with MemoMi and Neiman Marcus, allowing customers to try on virtual eyewear options without wearing physical frames. The Memory Mirror, found in select Neiman Marcus stores, uses artificial intelligence to map and analyze a customer’s face shape and features to better match them with frames. Customers can scroll through recommended options, virtually try them on, take photos wearing them, and save and compare their preferences.

The Memory Mirror also allows customers to share photos or videos via email or social media and to a mobile device. Customers can purchase products directly from the Memory Mirror and through the MemoMi app as well. 

Style, Swipe, and Save

Sephora launched an augmented reality 3D smart mirror, the Virtual Artist Kiosk, in select stores across the world. The Virtual Artist system is also accessible via mobile app and on the Sephora website. Sephora’s Virtual Artist system uses ModiFace technology to allow users to virtually try on different beauty products in real time. Users can browse through Sephora’s offerings to select different brands and products, which then are displayed onto a virtual image of the user’s face. After trying products, users can add items directly to their shopping bag for purchase. It allows customers to try on different colors and looks without worrying about skin reactions or cleansing between applications. 

The Virtual Artist system uses facial recognition and augmented reality technology in its Color Match feature that matches makeup shades to customers. Amid the COVID-19 pandemic, the Virtual Artist Kiosk, along with other online tools, helped Sephora increase its internet sales by 30 percent

L’Oreal saw a 62 percent increase in ecommerce sales in 2020, accounting for nearly 27 percent of the company's total sales. One tool L’Oreal used to increase its ecommerce sales was its Style My Hair mobile app and Website. Created in partnership with ModiFace, the app allows users to change their hair style and color virtually. The Style My Hair technology uses artificial intelligence to detect and color individual hair strands. This allows the user to view the style or color from all angles. 

L’Oreal hopes to use the Style My Hair technology with hairstylists, so clients can try different cuts and colors in real time without having to use any product or chopping off too much. It also can be a special occasion consultation tool, allowing clients to see what styles work best for them for a particular event, such as a wedding.

Smart beauty technology offers new ways for users to virtually explore beauty products and fashion trends in store or at home with ease. 


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