Image credit: oVio Technologies
The global market for cosmetic surgery is on the rise after a pandemic-induced slowdown. The market is projected to grow from $46 million in 2021 to $58.9 billion in 2028. That’s good news for oVio Technologies.
The Newport Beach, CA-based startup has developed a human image capture device that is poised to revolutionize the aesthetic medicine market. The device takes real images of a person and then creates a life-like avatar with a click of a button.
The oVio360 stands about six feet tall and has an embedded computer and two integrated cameras—one overhead and the other on an arm that rotates around the subject. Lights are fixed on the arm, and a backdrop opposite the camera rotates as well. The subject stands in the center below two halo lights, which ensure proper lighting and positioning.
When the operator begins the scan, the camera rotates 360 degrees around the subject, taking one digital image every degree. That’s about 30 frames per second, although the speed can be adjusted. The entire scan takes 12 seconds. The images are then transferred to video files, and a digital avatar can be created in about one minute.
Operators can tag, index, annotate, and store images through the embedded computer. The data can be stored locally but typically goes into the cloud and can be shared with authorized users.
The oVio solution plays well in the medical market, particularly in aesthetic medicine and hair restoration. The 360-degree avatar, including an overhead view, provides medical staff with a complete picture of the patient before and after treatment, with consistent lighting and positioning.
oVio recently teamed with Acryl to develop AI-based image and video analysis software that will identify skin abnormalities and markings. The oVio360 takes images of the head and neck or the torso. The company is developing a full body imaging system, the oVio1080.
The startup has garnered $2 million in sales since April, says George Rebensdorf, CEO of oVio Technologies. He projects annual sales figures could reach $20-$30 million, or more, largely due to interest from the aesthetic medicine sector. “Every doctor I see, and show the use case, says, ‘I see the solution,’” Rebensdorf explains.
oVio’s other big markets are gaming and identity management. Augmented reality, virtual reality, and 3D gaming use 3D images or avatars of people. “They are hard to make and slow to render,” Rebensdorf says. “We automate that.”
Image credit: oVio Technologies
Better Together: oVio, Intel, and Arrow
oVio recently partnered with Intel® partner Arrow Electronics to expand its market reach and improve the device design.
“We saw a product with a lot of potential moving forward because of the quality of the product and the 3D capabilities,” says Peter Burnett, business development representative of Intelligent Solutions at Arrow Electronics. “It was an engineering challenge, so that was interesting for us.” In need of partnerships that would help the company develop and improve its biometric imaging solution, oVio turned to Arrow and Intel.
Arrow is helping oVio modify the product design to make it easier to install and support. For example, lowering the computer will improve stability and serviceability. “We’re redesigning how it’s cabled and making it easier to produce,” says Dean Argeros, oVio’s director of engineering.
Arrow’s global footprint, understanding of Intel technology, and its technical expertise appealed to Rebensdorf. “Arrow is going to become our manufacturer, and they are providing the shipping, logistics, installation, and second level support. Arrow can give us opportunities we can’t get ourselves,” he says. “And their manufacturers and engineers are fantastic—better than what we have.”