A New Take on the Digital Photo Booth A European shopping mall converted its digital display into an interactive, augmented reality digital photo booth, and consumers responded. The photo spot attracts customers, which increases business, and provides the store with insightful shopper analytics.  
Nestle Puts the AI in Baking Artificial intelligence and digital animation result in an autonomous virtual person that offers branded outreach and customer interaction. This season’s holiday bakers can get virtual assistance when and where they need it, and (hopefully) perfectly delicious cookies.  
Connected Smart Infrared Devices Allow Venues to Light Up the Night Montreal-based PixMob created wireless LED lighting technology for a connected crowd experience. The devices connect all audience members and encourage participation, regardless of where they are seated, turning the crowd into a show as well.   
Team IoT Takes the Stage with VR, AI at the Tokyo Olympics The Olympics are here. After a year-long postponement due to the COVID-19 pandemic, athletes from around the world are gathering for the Olympic Games Tokyo 2020. Without fans in the stands, companies are looking to IoT to bring the Olympics to fans at home and maximize the efficiency and experience at the Games.  
Venues Look to IoT for a Safe Return to Events As events ramp up toward pre-pandemic capacities, venues are looking to help reduce safety concerns and increase concession sales. Mobile ordering and crowd analysis, powered by IoT, are helping venues and fans ease into the return to normalcy.  
Smart Mirrors Reflect New Ways to Shop Smart beauty systems use augmented reality and artificial intelligence to enable a virtual shopping experience in person or online. Smart mirrors, found in various retail stores across the country, allow customers to virtually try on apparel, makeup, and accessories. Mobile apps using smart beauty systems also allow users to explore new beauty and fashion finds.  
Smart Shelf Technology Helps Retailers Optimize Selling Strategies Retailers are moving to smart shelves to gain a better understanding of customer behaviors and enhance the overall shopping experience. Using IoT-enabled smart shelf technology and digital signs, retailers can tap into customer demographics to adjust and optimize selling strategies, directing customers' attention to the latest and most relevant promotions.  

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