Team IoT Takes the Stage with VR, AI at the Tokyo Olympics The Olympics are here. After a year-long postponement due to the COVID-19 pandemic, athletes from around the world are gathering in Tokyo for the 2020 Olympic Games. Without fans in the stands, companies are looking to IoT to bring the Olympics to fans at home and maximize the efficiency and experience at the Games.  
Venues Look to IoT for a Safe Return to Events As events ramp up toward pre-pandemic capacities, venues are looking to help reduce safety concerns and increase concession sales. Mobile ordering and crowd analysis, powered by IoT, are helping venues and fans ease into the return to normalcy.  
Smart Mirrors Reflect New Ways to Shop Smart beauty systems use augmented reality and artificial intelligence to enable a virtual shopping experience in person or online. Smart mirrors, found in various retail stores across the country, allow customers to virtually try on apparel, makeup, and accessories. Mobile apps using smart beauty systems also allow users to explore new beauty and fashion finds.  
Smart Shelf Technology Helps Retailers Optimize Selling Strategies Retailers are moving to smart shelves to gain a better understanding of customer behaviors and enhance the overall shopping experience. Using IoT-enabled smart shelf technology and digital signs, retailers can tap into customer demographics to adjust and optimize selling strategies, directing customers' attention to the latest and most relevant promotions.  

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