Libelium Evolves from IoT Hardware Expert to Services Integration Model

Libelium is focusing on a strategic shift to offer IoT technology solutions specializing in vertical applications and tailoring IoT projects to improve industrial competitiveness.

 

Article Key

Image credit: Libelium

 

One of the first entrants to the IoT connected sensor hardware market, Libelium, is now shifting its focus toward system integration. The move is a signal to what may be ahead for many hardware companies: a transition to providing the full gamut of expertise needed in IoT customer projects.

Based in Zaragoza, Spain, Libelium’s original mission when it was founded 13+ years ago was to provide IoT sensing anywhere, anytime. Libelium makes a variety of IoT sensors and data platforms, including Waspmote, the sensor device for developers, and Meshlium, an IoT gateway. The company partners with more than 110 solution providers and has a global customer base who use its environmental sensor technology on farms as well as in hospitals, smart cities, and factories.

Alicia Asin, Libelium CEO and co-founder, notes in a recent announcement that the typical IoT customer base for the company is now moving from launching small proof-of-concepts toward more extensive deployments. These rollouts “require increasingly specific, precise, and high-quality technology,” she says. So the shift toward providing additional solution integration services is a change she categorizes as a natural move for the company.  

One reason cited for the move was to help customers keep IoT pilot projects on the right trajectory, moving from testbeds to full working environments. Libelium plans to offer an IoT-based setup service, as well as technical support afterward. The service could help ensure its customers’ projects go successfully beyond the launch phase. The shift means the company will also increase its portfolio of software offerings, including middleware developed in collaboration with third-party device makers. 

In the Weeds with IoT

Libelium has its roots in the agricultural market, a segment where IoT is continuing to transform the agriculture industry and how it does business. According to BI Intelligence, IoT device installations in the agriculture world is expected to increase to 75 million in 2020. The majority of the attention paid to IoT-powered technology investment in agriculture has been focused on improvements related to farming and saving precious crops. 

Libelium offers multiple vertical solutions and works with solution providers to implement platforms for customers that monitor vitals such as the environment (air quality index), water ions (water quality in rivers, lakes, seas), and soil parameters, such as chemical levels and moisture content.

“With precision agriculture, growers have many benefits, including cost savings in water, energy, and fertilizers,” according to Ana Sancho, Libelium key account manager for agriculture, water, and the environment. Sancho. She added that IoT can help product loss prevention, as growers can get real-time alerts about crop conditions and make adjustments to reach optimal conditions. 

“Growers can use data to plan specific strategies and make predictive models. For instance, if they know a cycle of fruit flies is about to happen due to temperature changes, they can make adjustments to when they pick their crop,” says Sancho.

Put a Stake in the Ground in Ag IoT